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September 24, 2011

Dove Deep Moisture :30 TV

If you're listening to the podcast, try and stick with me on this one! It is a serious triathlon, with all three of the ladies working out their skills on some VERY FORMULAIC copy...starting with opening with a QUESTION ("Ever wear your clothes in the shower?") eliciting the unspoken NO, all the way down through repetitive words (even the product name has the word "Moisture" in it TWICE.)
VO:
Ever worn your clothes in the shower?
If you’re using other moisturizing body washes,
you might as well be.
You see, their moisturizer sits on top of skin,
almost as if you were wearing it.

Only new Dove Deep Moisture has Nutrium Moisture,
a breakthrough formula with natural moisturizers
that can nourish deep down.

It’s the most effective natural nourishment ever.
New Dove Deep Moisture, with Nutrium Moisture.
Superior natural nourishment for your skin.

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