Kraft Mac and Cheese :30 TV

Can't have a VO class without at least one "DUH read," as I like to call it. I actually chose this spot because the VO's timbre on the "real" spot reminded me of our own Shana's voice quite a bit. The real VO's voice is a bit lower than Shana's...or maybe it just seems that way because her low end is emphasized in processing. I really think it's on purpose, so the range of the VO doesn't compete with the kids singing "Put a smile on your faaaace" in the background in their high kids' register . . . Watch the "real" spot on YouTube and tell me what you think: http://www.youtube.com/watch?v=ECZTIHEDMu4

VO: Want more smiles for your dollar? With Kraft Mac and Cheese, you get 3 bowls for about a dollar. And that's a lot to smile about. Kraft Mac and Cheese. It's the cheesiest. For online savings, and to help donate a million boxes of Kraft Mac and Cheese to FeedingAmerica, visit ShareALittleComfort dot com.

Valspar Paint :30 TV

"Her voice makes PAINT sound SEXY!" - Mike J, describing Susan G...

VO: There are theories that color holds power over us. Well, those theories . . . are now fact. Connect to the truest, richest paint we’ve ever created. Color at its most electric. Valspar Hi-Def Advanced Color System. Connect to the power in color. Valspar. (The time to paint with Valspar is now.)

AARP :60 TV ...and SPECS Discussion!

How much attention should you pay to specs, on auditions your agent sends you? Listen to our discussion at 12 minutes in to find out.

VO: At this point in the game, you've worked hard. You've accomplished a lot. You're an expert at doing what you love. But when it comes to making healthcare choices, you might need a little help. That's where AARP Health Care Options comes in. Designed by experts to keep you covered, so you can do what you want to do, now and in the future. For nearly 50 years, AARP has brought premier health insurance options to its members, selecting from the nation's leading health care providers. You'll get one-on-one customer service geared to help you choose just the right plan. Everything from dental and health insurance, To discounts on prescription drugs as well as eyewear. Learn more now. You don't have to be a member to call or click. You're the expert at living your life. For your health care needs, trust the experts in life after 50.

BareMinerals "Be A Force of Beauty" TV campaign

Let's look at two spots in this BareMinerals campaign. The eyeshadow spot has a difficult line in its opening beat, so as you listen to the podcast, you'll hear us start with the foundation and work upwards. You know, just like you put on makeup in real life.) Here are YouTube links and the scripts for both spots: Spot #1: BareMinerals Eyeshadow :30 TV http://www.youtube.com/watch?v=gW3i4EvC1a8

VO: With just one look, You can silence a room. But why on earth would you want to do that? New BareMinerals READY Eye shadow. Solid mineral technology delivers vibrant, blendable, lasting color. BareMinerals. Be a force of beauty.

Spot #2: BareMinerals Foundation :30 TV http://www.youtube.com/watch?v=hMdV2l78piE

VO: They'll notice you, Not your makeup. Get flawless coverage with a natural look and feel with BareMinerals foundation. BareMinerals. Be a force of beauty.

Listen in for our great discussion of how to picture a tagline like "Be a force of beauty." This is going to be something different for every listener. Figure out what it is for you in order to deliver this line convincingly.

Clorox GreenWorks :30 TV

VO: From nature, comes Greenworks. Natural plant-based cleaners without harsh chemical fumes or residue. Since Greenworks products are made by Clorox, they clean with the power you’d expect. And they’re made from natural ingredients. Now there’s new Greenworks natural dishwashing liquid. It removes grease and baked-on food, leaving your dishes clean and shiny. Greenworks. Naturally.