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October 8, 2011

BareMinerals "Be A Force of Beauty" TV campaign

Let's look at two spots in this BareMinerals campaign.
The eyeshadow spot has a difficult line in its opening beat, so as you listen to the podcast, you'll hear us start with the foundation and work upwards. You know, just like you put on makeup in real life.) Here are YouTube links and the scripts for both spots:

Spot #1: BareMinerals Eyeshadow :30 TV
With just one look,
You can silence a room.
But why on earth would you want to do that?

New BareMinerals READY Eye shadow.
Solid mineral technology delivers vibrant, blendable, lasting color.

Be a force of beauty.

Spot #2: BareMinerals Foundation :30 TV
They'll notice you,
Not your makeup.

Get flawless coverage with a natural look and feel
with BareMinerals foundation.

Be a force of beauty.

Listen in for our great discussion of how to picture a tagline like "Be a force of beauty." This is going to be something different for every listener. Figure out what it is for you in order to deliver this line convincingly.

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