PODS :30 TV

This spot is a beast. It's also a great example of introducing a new, complex, multi-tiered concept ("Take all the time you need, then call us and we'll come get it...remote storage centers..." blah blah blah) . . . they are CRAMMING information into this :30 spot and it's up to you, the VO, to make it palatable.

In my opinion, the talent doing the VO on the "real" version of the spot (click the title of this blog post to view on YouTube) is he's hitting the ending line a little too much. When you have bombastic copy with words like "best," you've got to treat it like an honest admission as opposed to a hard sell.

VO: What is PODS? A smarter way to move and store. We deliver a container, you fill it up . . . With big things, Valuable things, Things you want to baby. Take all the time you need, lock your container and keep it on site, or call us and we’ll come get it. We can drive it to your new home across town or across the country, or store it at one of our secure storage centers. That’s PODS. The best moving and storage idea ever.