Disney Parks :30 TV Campaign

There are two announcer VOs on this campaign. The female (AVO 1) gets most of the imagery to play with, while the male (AVO 2) is doing most of the heavy lifting on the escalation in the second beat.

Disney Parks "Something for Everyone" :30 TV AVO 1: What will your Disney memory be? Will it be squeals and giggles, or screams and shouts? Evil queens, or mischievous grandpas? A moment you'll always remember, or a vacation you'll never forget? AVO 2: You can make your Disney memories happen right now At a price that's right for you. Like 7-day vacations starting as low as $68 dollars a day per person, for a family of four. AVO 1: So let the memories begin At the place where dreams come true.

Heather tried the second spot, and got a little tripped up on the last line. When you get stuck on your tenth take of a line, step back and ask yourself, What am I talking about? Picture something...there's obviously plenty to choose from, imagery-wise, when your topic is Disney World, of all things. And Heather scores a nice little breakthrough at the end when she figures this out.

Disney Parks "No Worries" :30 TV AVO 1: What will your Disney memory be? Will it be smiles that magically appear...or bags that magically appear? Meeting an enchanted princess, or being treated like one? Doing it all? Or doing absolutely nothing? AVO 2: You can make your Disney memories happen right now With room, ticket, and a dining plan that saves you money All for as low as $93 dollars a day per person, for 7 days. AVO 1: So let the memories begin At the place where dreams come true.