Script-wise, this copy is about as formulaic as they come. You've gotta love the non sequitur when we go from talking about broad concepts of "work is work" and "play is play" to something as mundane as a mass-manufactured can of chili.
On this spot, we "shot out" the MKH 416T shotgun microphone, vs. the Neumann U87ai large-diaphragm condenser. Both sound excellent...which do you prefer? The U87 sounds more natural and less colored to my ear, but the 416 is wonderfully punchy. Love it!
Deep in the heart of Texas, everything's real.
Our work is work. Our play is play.
And every night, the stars come out.
Especially on Fridays.
So it stands to reason that chili's gotta be real too.
That's Wolf Brand Chili.
A Lone Star favorite since 1895.
Bold, fiesty, seasoned up like it was born with spurs on.
So whether's it's mixed in, heaped on, or straight up, you're getting the genuine article.
Wolf Brand Chili.
Open up a big old can of Texas.