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October 22, 2011

Home Depot "Small Project Inspiration" :30 TV

The top beat of this script, with its three questions, throws a bit of an acting curveball. You need to sound impressed and genuinely curious without sliding over into the realm of incredulity. The subtext needs to be "Wow, that's cool" as opposed to "What the F are you trying to do?" Your task here is to make it sound like you think it's a positive thing! This is a great exercise. How many different ways can you deliver those opening lines? Come up with a mental image for whatever that "idea" is. I imagined my neighbors painting a mural on the side of their garage. The real spot shows up plenty of projects, but when you're auditioning to do the VO on this spot, you won't have that TV screen to help you...so come up with some impressive creative projects on your own mental TV screen.
Where'd you get that idea? How'd you learn to do that? What'd you use? Every project we finish comes with a story built in. It's how our rough ideas become . . . "You did that yourself?" So when we can save more on the projects that let us fix, make, and do more, that just makes the stories even better. More saving. More doing. That's the power of the Home Depot.

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