And it's one of those spots where we don't hear the product name until the very end. Because the "lightbulb" doesn't come on until the very last words of the commercial, the entire spot should sound like thought. Even the last line should sound like a nice, slow, deliberate realization.
Laundry is not new.
Your mother, your grandmother, her mother,
They all did the laundry.
Maybe even a man or two.
And although a lot has changed...
the clothes themselves,
The bleach most trusted to keep whites pure white
is still Clorox bleach.