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November 5, 2011

Lunesta :60 TV

I typically don't use pharmaceutical spots in class, because about half of the copy is describing the side effects. I chose this because it's a good fit for Susan's voice, and I want to make sure she gets lots of time on mic this week after missing last week! We omitted the 30 seconds of side effects from the middle of the spot, and just left the "good part."
If your racing thoughts keep you awake,
Sleep is here, on the wings of Lunesta.
And if you wake up often in the middle of the night,
Rest is here, on the wings of Lunesta.
Lunesta helps you fall asleep and stay asleep.
So you can wake up feeling rested.

(The "legal" (side effects) copy is omitted here)

Ask your doctor if Lunesta is right for you.
Get Lunesta for a zero-dollar co-pay, at
Sleep well, on the wings of Lunesta.

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